Anter
ʻO kaLogo (a i ʻole ka logo) kahi hōʻailona kiʻi i haku ʻia i nā leka a me nā kiʻi, i hoʻohana ʻia e ʻike ai i kahi ʻoihana a i ʻole kahi inoa, a me nā huahana e kūʻai aku ai.
ʻO ka nā lepa He mau hōʻailona lākou i hoʻohana ʻia e ʻae i kekahi ʻano o ka ʻike me kahi mea, ʻo ia ke kumu i hoʻohana ʻia ai i ka wā kahiko a me ka Middle Ages e nā mōʻī a i ʻole nā mea hana lima. Eia nō naʻe, me ka hōʻea ʻana mai o kēia au hou, ua aneane like wale nō nā hōʻailona o nā ʻoihana hoʻokele waiwai a i kekahi mau hihia o ka lehulehu a me nā hui pilikino, nā hui politika a i ʻole nā hui aupuni ʻole (NGOs).
ʻO ka nā lepa Hoʻohana ākea lākou ma ke ʻano o ka trademarkMa muli o nā kiʻi paʻi kiʻi, i ka manawa e hoʻolaha ʻia ai a hoʻolaha nui ʻia e ka pāpāho, e ʻae i kahi hui koke ʻana me ka inoa o ka inoa a lākou e kuhikuhi ai. He mea nui kēia ʻano o nā lōkō i ka kahua hoʻolaha.
Nā ʻūlima Logo
Hoʻohana ʻia ka huaʻōlelo huaʻōlelo i kahi ala maʻamau e koho i ʻekolu mau mea like ʻole:
- ʻO ka logotype kūpono, he hōʻike typographic.
- ʻO ka isotype, me ia o kahi ikona a hōʻailona hōʻailona paha.
- ʻO ka isologist, nā hopena mai ka hui pū ʻana o kahi logo a me kahi isotype.
Ka kūleʻa o kahi logo
Aia ka kūleʻa o kahi logo i nā kumu he nui, e like me ka maʻalahi a ʻo ka hoʻoliʻiliʻi. ʻEono mau ʻano nui o ka hoʻolālā logo hiki ke noʻonoʻo ʻia:
- Hiki ke heluhelu maʻalahi ʻia e ka poʻe me ka nānā ʻole i ka nui o ka leka.
- Kope ʻia ia i nā ʻano ʻano like ʻole me ka nānā ʻole i nā pono.
- E hoʻomaʻamaʻa i nā pāpāho like ʻole.
- Hiki ke helu ʻia i ka nui makemake a koi ʻia.
- Hoʻomaopopo a maʻalahi hiki ke hoʻomaopopo ʻia, maikaʻi a maikaʻi ʻole hoʻi.
- E hoʻomanaʻo poina ia, no laila hiki iā ʻoe ke kuhikuhi koke i ka mea e hōʻike ai a poina ʻole.
Hoʻohui ʻia, ka hoʻohana ʻana o nā waihoʻoluʻu a me nā waihoʻoluʻu a me nā kinona i ke ʻano o ka hoʻokipa ʻana o kahi logo i waena o ka heluna kanaka (mau logo ʻelua a ʻekolu paha mau kala maʻamau, ʻoiai he nui nā kala i hiki ke hoʻoluhi i ka maka).
Ka papa inoa o nā laʻana o nā hōʻailona (kiʻi)
